The present research was conducted in Jammu City to analyze the perception of customers towards product appearance of packaged food products for children. The study was carried out on the basis of primary as well as secondary data. The research was conducted with the help of a questionnaire based on the information collected from the customers of Jammu City. The total sample of 100 respondents was taken. Percentage analysis and Garrett ranking technique were used for the analysis of data. The majority of the respondents were aware of packaged food products. The study also revealed the perception that the children preferred to buy products with attractive designs.
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