Startup redesigns, redefines diabetes experience

摘要

Bridget Scanlan's Wellington-based start-up business is out to turn the daily diabetes experience on its head with a range of unique designer bags. Herself a diabetic, Bridget discovered a shared truth: many people didn't feel good about taking their diabetic equipment with them -so didn't feel great about treatment either. She wondered if smarter design could empower people to feel better about dealing with daily treatment. "I wanted to redesign diabetes, so we could all redefine it." Combining her backgrounds in fashion design and entrepreneurship, Bridget took the diabetes status quo head on. In 2018 she launched KYT (short for Keeping You Together) designer bags, designed for diabetes. After selling out of her first design multiple times, KYT's now back with three newly refined, newly designed styles that turns the daily diabetes experience on its head. "Every zip, every angle, every equipment detail has been influenced by the insights gathered from the hundreds of incredible diabetics who've opened up and shared their diabetes stories (and gripes) with me," says Bridget. "I hope these new designs bring them some serious feel-good."