Mutually dependent

摘要

One of the major themes of CI's recent conference, 'The Shipping Forecast', was the future of carrier/shipper relationships. 'If I have one message it is this: shipper and carrier success is mutually dependent. Increasing customer expectations, and freight rate instability mean that, more than ever, carriers and shippers need to find better ways to collaborate. The alternative is MADness - Mutually Assured Destruction,' said Phil Busby, head of distribution purchasing, Guinness Ltd, speaking at CI's recent conference 'The Shipping Forecast'.