JK Tyres ropes in Dentsu One to handle the brand's creative mandate

摘要

As part of the mandate, Dentsu One's scope of work for its latest client will range across TVC, print, radio, OOH, digital and activations. Dentsu One, the full-service creative agency from Dentsu Aegis Network, has bagged the creative mandate for JK Tyres and Industries, following a multi-agency pitch. The other agencies that participated in the pitch included names such as Contract India, McCann World Group India and Law & Kenneth.