Instant Noodles in Kenya? Probably not the first thing that comes to mind when one thinks of African food. But Nissin Foods, a Japanese company known globally for its cup noodles and instant meals, is now branching out to African markets, and tappinginto the potential of local crops.Available in supermarkets since 2013, Nissin Foods has developed an instant noodle product which has been made to suit Kenyan tastes by using whole-grain durum wheat flour and sorghum as an alternative to refined white wheat flour.In 2008, Nissin Japan had a Corporate Social Responsibility programme in collaboration with the Jomo Kenyatta University of Agriculture and Technology (JKUAT). Nissan provided the machinery and instant noodles to support a free lunch programme in primary schools. From there, commercial opportunities were explored. In 2013, a public-private partnership with JKUAT was signed to form JKUAT/Nissin Foods Ltd.
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