Michael Taylor

摘要

"In an age where horsepower can be coded up or bought in, are marketers more valuable to modern car companies than engineers?" There is one question that has always flummoxed me about the car industry and the way its engineers - the self-professed smartest fellows in the room - pander to the product marketers they privately disdain. That question is this: in an age where horsepower can be coded up or bought in, are marketers more valuable to modern car companies than engineers? The rest of us have always assumed it was a constant binary struggle between engineers and accountants, but all the while the marketers were chewing away at both cornerstones of the business.