Professor Chris Brace

摘要

"Collaboration between global corporations and SME innovators must be greatly improved". When something bad happens," wrote the children's author Dr Seuss, "you have three choices: you can either let it define you, let it destroy you or you can let it strengthen you." It's easy to say, but with a growing range of challenges facing our industry, how do we resource the product innovations that will be needed to strengthen our businesses? Like the road to digital, an important element of this journey is already on the starting grid. Improved collaboration between the global corporations and the SME innovators is a trend that is underway, driven by uncertain technology roadmaps and the need for Tier is to slash in-house R&D costs. But there are too many casualties for this to be a robust strategy as it stands today: success rates must be greatly improved.