RENOVATE TO ELEVATE How Remodeling Can Benefit Your Shop

摘要

Staying current in our market is both a challenge and requirement for continued success.When I started in this industry,I worked out of a garage,had one roll of film and a used sofa for my customers to sit on...at the time it was all I’needed to be in business.We've come a long way since then and have developed into an industry I'm proud to be a part of.We know that in residential and commercial markets we”dress for success.”Why don't we take this attitude and apply it to our shops? Not only will this improve a company's image,but it will also elevate our industry even further.We recently remodeled our flagship store,Mr.Tint Inc.in Escondido,Calif.,to see how it might impact our sales.Needless to say,we were very excited about the results and wanted to share them.But first,here are some facts about who we are.1.We've been in business since 1992;2.75% of our business is from our current list of customers or referrals;and 3.25% of our business is from new clients.This means most of our advertising goes toward acquiring 25% of our clients annually as new.We wanted to maximize sales with our existing customer base without adding additional services or products.We did this by creating a”visual buying experience.”By doing so,we increased our annual sales by 14%.Our average ticket increased by $23 and we have a 63% upgrade average.To see growth like that in a 27-year-old company is hard to find.The bottom line is that our ROI was achieved in less than two months.