IMPULSES

摘要

Innovation has turned Germany into a leading export nation and ensured its economic success and prosperity. Electrification and digitization are the keys to meeting the climate targets of the transport sector and will become the characteristic features of future mobility. People's attitudes to the car will change, together with their buying habits. The industry needs to take a new approach if it is to achieve widespread success. Combating climate change and protecting the environment are becoming increasingly important considerations and sustainability is now a decisive sales argument. Companies must take these social changes into account in their product planning processes. Sustainable products make customers feel good. If they are combined with an innovative approach, they will open up the opportunity for market success.