Chinese Baijiu dominate top five spirits brands

摘要

The total value of the world's top 50 most valuable spirits brands has increased by 5%, up from US$129.7 billion in 2020 to US$135.9 billion in 2021. Performing particularly well in the ranking this year are the Chinese brands, with the nine brands that feature growing 27% in brand value on average. Once again, Chinese Baijiu brands dominate the Brand Finance Spirits 50 2021 ranking, claiming the top five spots. Moutai maintains a clear lead at the top with a brand value of US$45.3 billion, up 15% year-on-year. Moutai's revenues have suffered recently with sales reaching a five-year low, as the brand grapples with the sharp decline in consumer spending, as a result of the pandemic. The brand has been working towards increasing its direct sales channels, however, so that it can control prices more effectively as well as expanding it production capacity.