Innovate ... or Die by Not Trying - It's critical to guard innovation as the engine of recovery once the recession ends

摘要

"THE TEST OF A FIRST-RATE INTELLIGENCE," F. Scott Fitzgerald once wrote, "is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function." For designers, engineers, and CEOs, that means we must balance the dual challenges of investing in growth through innovation while managing the current business bottom line. Too often, innovation efforts are one of the first things to get cut in a recession. However, companies that don't innovate in this recession may not be around for the next one.