Making the Most of Festival Season: Appliance makers are staging big promotions to spur sales during India's fall festival season

摘要

AUTUMN IS INDIA'S FESTIVAL TIME OF YEAR. Back-to-back festivals start with Dusshera in late September and go on through Diwali in mid-October. The festive season even extends right up to Christmas. This is season when consumer product manufacturers and retailers gear up in an effort to attract sales of big-ticket items. Traditionally speaking, this is the time when, across all regions of India, families set out to buy consumer durables. It coincides with the harvesting season, when farmers and rural consumers are cash-rich.