WHY YOU SHOULD PROTECT, NURTURE AND MAINTAIN YOUR IP RIGHTS

摘要

Too often businesses ignore the valuable assets their organisation owns in terms of IP rights. In most cases, IP rights, such as patents, registered designs, trade marks, trade secrets, copyright etc, are given insufficient weight when it comes to considering the net value of the organisation. Bricks and mortar, key people, and non-exclusive contracts are only a minor part of an organisation's value. When you analyse the actual value, in the majority of cases, it's the IP that translates into the real value on the balance sheet. So, protecting these IP rights is vitally important in building up the assets of the organisation.