LITTLE FLICK'S BIG START

摘要

?NZB: Describe the events that took place to get Flick Electric up arid running. STEVE: We took a structured approach to setting up Flick. It started when a few things fell into place for me personally and the timing felt right to look hard at an idea I had tucked way. In early 2013 I pitched the idea to some ex-industry colleagues who were also in a position to look at something new. To be honest, the two people in the team with the most industry retail experience initially said 'no way'! Historically, it's a graveyard for new retailers. Once we'd got our collective heads around the idea, we gave ourselves a three-month window to validate the idea, focusing on the customer, market and business model. This gave us a great sense of the opportunity, the challenges and resources we'd need to succeed. So we considered all this before making the big decision to invest our money and time.