A CALL FOR GREATER BALANCE AND DIVERSITY

摘要

John Belsham firmly believes that New Zealand creates the most diverse and exciting range of cool climate wines in the New World. "We also export four times more of this wine than we consume domestically. All this should make New Zealand one of the most admired sustainable and profitable wine producers and exporters on the planet. However, we are not. Why? "Firstly we have an imbalance in our product offering. Seventy-two percent of national production and 85 percent of all exports are Marlborough Sauvignon Blanc. We farm and produce this variety extremely well - however, it is a very inelastic offering in terms of quality and style, and therefore value.