SMOOTHING THE PATH TO YOUR CUSTOMER

摘要

Tmagine you've set up a business in a well-frequented location. You've got beautiful things in your space that you know your target market will love. But to get to you, your potential customer has to decipher complicated problems, unlock secret codes and traverse over some perilous bridges you personally assembled to get to your door. That will definitely reduce the success of your business! While these scenarios are obviously over the top, we do often slip into making the path to our business doors way more complicated than it needs to be. With huge advances in technology meaning the world is now at our fingertips (smartphones, ultrafast broadband, that little thing called Google) giving your potential clients the smoothest pathway to engaging in business, and cutting through the noise everyone else is making, is pivotal to the sustainability and growth of your business.