HOW BUSINESS MODELS SHAPE CORPORATE SUCCESS

摘要

For many companies organisational ambidexterity is becoming a key factor in developing sustainable business models. What is organisational ambidexterity? Based on a concept developed by Harvard Professor Michael Tushman, an ambidextrous organisation is one that can simultaneously embrace an exploit mindset which is focused on making the core business more efficient, while also embracing an explore mindset that is focused on searching for new growth opportunities. Every business model is transient. Eventually every business model will be replaced by a new one. Ambidextrous companies execute their existing business models efficiently while simultaneously reinventing themselves in order to stay relevant to their customers and to stay in business.