Digital Content Consumption Trends in the Website of Singapore's National Information Literacy Programme

摘要

The objective of this article is to utilise web statistics to analyse the consumption patterns of digital content - such as blog articles, videos, online learning courses, infographics and cheat sheets - found on the official website of Singapore's National Information Literacy Programme, with a view of informing forward planning. The secondary objective would be to gauge the effectiveness of the SURE Facebook page in marketing the content of the SURE portal.