GRIN'S export formula

摘要

At the 2019 Air New Zealand Cargo ExportNZ Awards in June, a New Zealand brand marketing 100 percent natural toothbrushes and eco-friendly oral care essentials came out of almost nowhere to win the DHL Best Emerging Business (for Goods Exports). Judges commented that a cornerstone of Grin Natural's strategy was understanding that to succeed in the highly competitive oral healthcare market with an innovative new premium natural product, you needed to begin with consumer education and a cost-effective sales channel.