Earning a social licence to operate: Implications for brand and profitability

摘要

IN LATE October I flew from Auckland to the United States capital for the Global Sabre Awards, bookended by meetings with key contacts and international colleagues. Our team was proud to be judged #8 of the top 40 global PR campaigns of the past 12 months, ahead of the likes of McDonald's, UNICEF, Anheuser-Busch and Target. It was our seventh global award for the year, so the team is energised.