Industry Profile: Christine Boldt

摘要

LOOK INSIDE YOUR COOLER. If you're a typical retail florist, of the flowers you'll find there, three out of four were grown by flower farmers in other countries, mainly in South America. They're imports. That means they could not have made it here without the services of a floral importer.And while florists have some awareness and appreciation for what growers and wholesalers do, importers typically don't get much love. "I think florists, and sometimes wholesalers too, often think of importers as just a link in the chain, someone else taking a cut," says Christine Boldt, executive vice president of AFIF, the Association of Floral Importers of Florida.