Bunches of profits: ready-made bouquets aren't just for supermarkets

摘要

Bunches of flowers "to go" have a high profile in grocery stores. But does that mean traditional retail florists can't also cash in this opportunity for quick sales? Not at all. Despite the prevalence of basic ready-made bouquets at mass-market outlets, customers increasingly want more. The general trend, according to many bouquet suppliers, is toward bigger, more glamorously dressed bouquets, featuring specialty cuts--exactly the type of bouquet at which florists are more likely to excel.