Substitute teacher

摘要

Trendy looks, alternative prices. A customer comes in clutching a magazine that shows an over-the-top arrangement: gorgeous and trendy, but way out of their price range. Do you let them be disappointed? Of course not. Instead, show them how you can do the same look at alternative price points by using different flowers and design strategies. In fact, why not take the bull by the horns and talk to customers about pricing alternatives before they ask? Having pairs of arrangements on display, like those on the following pages, is a great way to demonstrate your versatility--and to teach about value. It's a lesson they'll appreciate.