'Tis the Season for PR Planning: A year-long program keeps everyone on track

摘要

If here is one thing I can guarantee about the media as a whole, it is that it is unpredictable at best. That doesn't mean you shouldn't have a plan for dealing with the media. We love clients who work with us to develop a long-range plan for the year - one that gives us everything we need to do good work for the client over the next 12 months, and in which everyone has agreed on what we want to achieve.