The impact of user- and system-initiated personalization on the user experience at large sports events

摘要

This article describes an experimental study investigating the impact on user experience of two approaches of personalization of content provided on a mobile device, for spectators at large sports events. A lab-based experiment showed that a system-driven approach to personalization was generally preferable, but that there were advantages to retaining some user control over the process. Usability implications for a hybrid approach, and design implications are discussed, with general support for countermeasures designed to overcome recognised limitations of adaptive systems. (C) 2015 Elsevier Ltd and The Ergonomics Society. All rights reserved.