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Looking at Both Sides of the Coin: Mixed Representation Moderates Attribute-framing Bias in Written and Auditory Messages

机译:从硬币的两面看:混合表示可缓解书面和听觉消息中的属性框架偏见

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摘要

Objects and events are often evaluated more favourably when presented in a positive frame than when presented in the complementary negative framing. Recent studies show that this attribute-framing bias can be moderated when both positive and negative frames are represented in the message. Most attribute-framing studies used written messages, although important messages are often conveyed auditorily. Unlike written messages, recipients cannot reread auditory messages and have to rely on their memory when evaluating them; consequently, the moderating effect of mixed representation may depend on memory constraints. The current study compared the framing bias in single-attribute versus mixed-attribute representations in written and auditory messages. In both written and auditory messages, single-attribute representation yielded substantial framing bias whereas mixed-attribute representation moderated the bias. The results are discussed in terms of the role of memory and attention in the attribute-framing bias. Theoretical and practical implications are considered, and future research is suggested. Copyright (C) 2016 John Wiley & Sons, Ltd.
机译:当在正向框架中呈现时,与在互补负框架中呈现相比,对对象和事件的评估通常更为有利。最近的研究表明,当在消息中同时表示正帧和负帧时,可以缓解此属性框架偏差。尽管重要的信息通常会在听觉上传达,但大多数属性框架研究都使用书面信息。与书面消息不同,收件人无法重新阅读听觉消息,并且在评估它们时必须依靠他们的记忆。因此,混合表示的调节效果可能取决于内存限制。当前的研究比较了书面和听觉消息中单属性和混合属性表示的成帧偏差。在书面和听觉消息中,单属性表示产生大量的框架偏见,而混合属性表示减轻了偏见。根据记忆和注意力在属性框架偏差中的作用来讨论结果。考虑了理论和实践意义,并提出了进一步的研究建议。版权所有(C)2016 John Wiley&Sons,Ltd.

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