North American fabricators navigate unprecedented times: Industry leaders focus on the big picture at FMA Annual Meeting: Industry leaders focus on the big picture at FMA Annual Meeting

摘要

Sheryl Connelly thinks the conventional SWOT analysis - which delves into a company's strengths, weaknesses, opportunities, and threats - has some serious flaws, mainly because it tends to focus the analysis inward: our strengths, our weaknesses. Managers who rely on SWOT analyses heavily could develop blind spots.