Jeffree Star responds to backlash over make-up line

摘要

YouTuber and beauty brand owner Jeffree Star has faced criticism from cosnumers on social media following the announcement of his new make-up collection, Cremated. The US entrepreneur teased the Gothic-themed range on 17 May on YouTube, which includes an eyeshadow palette with shade names 'RIP', 'Life Insurance' and 'Inheritance'. According to Star, the collection, which released on 22 May with the tagline 'get ready to be deceased', was inspired by his catchphrase "I'm deceased".