Know Your Users to Make Information Visible

摘要

by learning how your customers search for, find, and use information, you can take steps to make it more visible and enable your customers to gain more value from it.From January through March 2015, FreePint's editorial and research units focused on the topic of making information visible. We wanted to understand the variables that contribute to users being able to find and utilize the most useful information at thepoint and time of need. We also wanted to better understand what contributes to "visibility" and what gets in the way of it.