The Key to Marketing Success

摘要

When you hear or see the word marketing, what comes to mind? Endless streams of television advertisements? Annoying telemarketers calling you at dinner time? Overpaid creative types scheming about new ways to make you desire products that you don't really need? The fact that marketing has gotten a bad rap in many people's minds is one of the reasons we often avoid marketing in our libraries and information centers. Other reasons commonly cited are a lack of time and money and a belief that marketingis not a core information activity. Some librarians admit to not knowing enough about it.