Brand preferences for soaps and detergents in rural Haryana.

摘要

The present study was conducted in Hisar district of Haryana state during 2008-10 to find out the emerging preferences for soaps and detergents and factors associated with these preferences. It was found that among nine brands of bathing soaps higher score was given to Lux (657) followed by Dettol (504) and Dove (298). Comparative analysis shows that Lux was most preferred by non-working women due to its good smell, softness, faith in brand and because of the celebrity endorsements of Lux. Whereas Dettol was most preferred by working women because of the concept of hygiene. Among washing soaps, Rin and Nirol were more preferred by the working women. Rin was used for white clothes and Nirol for coloured fabrics. Rin was preferred by the working women because it saves time and removes dirt effectively than other soaps. Rin was more preferred by high income group respondents because of good results. Whereas wheel and other local brands like 4 Bhai, Kinara, Mahajan, etc. were more preferred by non-working women, because these are relatively more cost effective and consume less water. Regarding detergents, it was observed that Surf Excel (716) and Surf (250) were relatively more preferred by the working women. Whereas non-working women preferred Nirma (138) and Wheel (129) detergents relatively more. Similar trend of reasons has been found as in case of washing soaps.