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Psychological mindsets affect consumption: How different mindsets help (hurt) portion control

机译:心理思维方式影响消费:不同的思维方式如何帮助(伤害)部分控制

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The present work discusses how psychological mindsets-orientations that affect how consumers encode, interpret, and respond to information can help, as well as hurt, portion control. To this end, the current article first provides an overview of the general idea of psychological mindsets. Subsequently, evidence from three distinct areas of mindset research is reviewed: power and powerlessness; fixed and growth; promotion and prevention. For each literature, the relevant mindsets are discussed, and their implications for consumer behavior generally and portion control specifically are illuminated. The paper also provides a discussion of gaps in mindset research with consideration given to how to bridge the theoretical development on mindsets to practical applications. (C) 2016 Elsevier Ltd. All rights reserved.
机译:本工作讨论了影响消费者如何编码,解释和响应信息的心理思维取向如何能够帮助以及伤害部分控制。为此,本文首先概述了心理思维方式的一般概念。随后,对来自心态研究的三个不同领域的证据进行了回顾:力量和无能为力;固定和增长;促进和预防。对于每种文献,都讨论了相关的心态,并阐明了它们对消费者行为的影响,尤其是对份量的控制。本文还讨论了思维方式研究的空白,并考虑了如何将思维方式的理论发展与实际应用联系起来。 (C)2016 Elsevier Ltd.保留所有权利。

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