Tobacco giant wants to eliminate smoking......and pigs might fly

摘要

The Foundation for a Smoke-Free World, an "independent" research funding body fully funded by tobacco company Philip Morris, launched on 13 September.1 It will provide $96Om (￡711m) over 12 years to help "eliminate smoking worldwide." No benchmarks for this modest task have apparently yet been announced. This largesse is a mere $80m a year from a company with global revenue in 2016 of $26.7bn2 and a marketing budget (in 2012) of $7bn intended overwhelmingly to promote smoking.