Indian ban on Chinese apps boosts market for local short-form video

摘要

The Indian online video market continues to strengthen, driven by the success of services providing scripted long-form content and a range of mobile-first video services dedicated to short-form entertainment. With more than 40 online video subscription services in the country, total paid subscriptions grew 150-fold between 2015 and 2020. While US major streaming services like Disney+ Hotstar, Netflix, and Amazon Prime Video are leaders for long-form video, the emerging short-form video market is one where local Indian services dominate.