Some words are synonymous with a moment in time. Others capture the mood of an epoch. But every now and then you come across a word that influences the direction of travel, of policy, of sentiment and defines a tipping point.For example, the word "furlough" will forever be associated with Covid. And "woke" - a word that sounds like a social media influenc-er's typo - captures today's mood brilliantly.But for many sectors, including agriculture, the word "regenerative" will lead tomorrow's policies and direction. It captures four fundamental actions: intention, invention, conscience and legacy. Regenerative farming suggests an approach that thinks more about our children than it does about ourselves. It implies an ambition to atone for the past. More environmentalism than capitalism.
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