Research Identifies Consumer Attitudes & Usage

摘要

To understand changes in potato attitudes and usage among consumers, Potatoes USA conducts an annual Consumer Attitudes and Usage (A&U) study. The A&U tracks self-reported usage of potatoes, current beliefs on health-related topics and overall attitudes toward potatoes. The 2017 study revealed that while many consumer attitudes towards potatoes and usage patterns didn't change much from 2016, there are several areas that are beginning to shift. Some of the key findings include changes in diet trends, the importance of food attributes, eating occasions, preparation methods and motivators.