MAC Picking Up Steam

摘要

MAC is another brand that has benefited from Lauder's revamped distribution strategy. Declining foot traffic in department stores and freestanding MAC locations have dragged on the brands sales in North America of late and tempered Lauder's overall results in the region, a trend that continued in the first quarter. However, MAC's online sales experienced "tremendous" acceleration, and Lauder is seeing strong returns from the brands rollout to Ulta doors earlier this year, according to company leadership.