How to Be Good at What You Do

摘要

THE MOMENT I SAW SKATE-boarding, I knew I'd be in it for life. I started skating in 1984, then turned pro in 1987. I ended my career after winning an X Games gold medal in 2015 but still wanted to be in the industry. So that same year, I started Street Plant. We produce standard skateboards, but this involves wood and urethane - two elements with a significant ecological impact. I had the idea for eco-friendly boards since the start of Street Plant, but the bigger manufacturers balked at it. So three years ago, I reached out to Danny Creadon, owner of Factoryl3 Skateboards. He's been in the industry since 1999, and doesn't follow anybody's playbook.