Honest, real, authentic: Foreseeing key trends in palette preferences

摘要

Colour can excite, calm, reassure, provide identity. Colour is a force to be reckoned with. Brands and product designers understand the power of colour for branding, differentiation, personalisation, highlighting and marketing. But trends and consumer preferences change and it's important to keep pace. Milliken keeps a finger on the pulse of key trends, and its newly released "ColorDirection 2019" is a prediction of the colour palette its experts see emerging in the consumer space next year.