Interview with Astrid Hoffmann-Leist,United Caps Chief Marketing and Innovation Officer & Business Director APAC Understanding what the consumer wants and needs

摘要

The EU's Single Use Plastic Directive is certainly the key driver in the new developments that are currently propelling the caps and closures industry forward.Astrid Hoffmann-Leist shows in our interview the essential trends which also emerge when you listen to the consumer.Safety and sustainability play an increasingly important role here.