Give customers different price point options.

摘要

Not long after it changed ownership, Pintura Paint Store in San Antonio, brought in a new line of a national brand of paint. The new owners, Danny Garcia and JD McDowell, implemented a fresh pricing strategy with the new line, giving the store the ability to offer paints at good, better and best price points. Garcia says he and his partner were hesitant at first to carry Benjamin Moore because they thought customers might think it was too expensive.