Goal not just to move product, but to move it at the right price

摘要

According to Winston Churchill, the pessimist sees difficulty in every opportunity, while the optimist sees opportunity in every difficulty.The pessimistic potato grower views fellow growers as competitors — a difficulty resulting in a constant fightfor market share. The optimistic grower sees fellow growers as colleagues — an opportunity to work together to manage the supply chain such that the supply/demand balance yields dependable returns.