Business management: Dealers find that both old and new marketing work in 2020

摘要

Tire dealers have learned plenty of lessons while navigating uncertainties in 2020, and the leaders of Grupo Tersa and Waukegan Tire & Supply Inc. say the importance of marketing has been a big one. The dealers talked about their lessons learned and strategies during a Tire Industry Association-hosted session that focused on successful tire dealers. Rodrigo Valle Hernandez, executive president of Grupo Tersa, is a tire dealer in Mexico who oversees a business that spans seven Mexican states, 26 cities and more than 150 stores, plus a large wholesaling operation. In addition, he owns 13 car dealerships.