Introduction: Are You Playing a Platform Game?

摘要

The most successful companies of the last decade have all been platform businesses. Platform businesses create value in unprecedented ways. In April 2020,the five largest stocks in the S&P 500 accounted for 20% of its total market cap, exceeding the 18% concentration level reached during the dot-com bubble. Those stocks are Microsoft, Apple, Amazon, Alphabet (Google), and Facebook. All of them are platform businesses and, with other often cited examples such as Alibaba, AirBnB, Uber and the like, they spearhead what has come to be known as the platform economy.