IN PACKAGING, SOMETIMES ALL THAT GLITTERS IS GOLD

摘要

Although brand-owners have embraced the use of gold in packaging for decades, startup companies are also using gold inks, foils and boards to imbue their new products with an aura of permanence and dependability, so consumers can feel safe buying from them. This couldn't be more perfect timing, as colour influencers such as Pantone and Shutterstock have selected Champagne gold as the signature color of 2021.