In pursuit of perfect peppers:Ontario farm uses crop selection and branding to gain big markets

摘要

How does a first-generation family-ran greenhouse land its branded products in grocery stores across Canada and much of the U.S.? By perfecting its growing process, and adding a little Zing!Jordan Kniaziew, vice-president of sales and marketing at Leamington-based Orangeline Farms says since his family entered farming in 2000, they've focused on finding the best varieties and seed selections for peppers and other crops.Since 20i3, the family has been growing, packing and shipping its own products — including award-winning peppers and greenhouse strawberries - under the Zing! Healthy Foods brand.