Australian business unprepared for digital transformation

摘要

New research suggests senior decision-makers in energy and utilities lack a strategy for digital transformation, despite understanding its impact on the market. Enterprise applications company IFS has revealed the findings of a survey of nearly 500 senior decision-makers across energy and utilities, oil and gas, automotive, and industrial manufacturing industries, among others. Eighty-one per cent of Australian and New Zealand respondents said digital transformation would play a key role in their market in the coming five years. However, 72 per cent acknowledged they need more information on how to establish forward-thinking strategies, with half of all respondents saying they don't have a clear strategy for digital transformation.