REACHING THE RESIDENTIAL MARKET

摘要

Small service businesses frequently offer multiple services within a specified market segment, and some even span across multiple market segments. These specific areas are residential, commercial, and industrial services, and within each of these, there are specific sub-segments for each service or area of specialty. Each of these sub-segments addresses the needs of consumers who are looking for a specific type of service and who might be interested in commonly related services as well. This chapter will address examples of residential services, providing suggestions for reaching the residential market and its sub-segments, and will discuss how to conduct a survey before offering a new service. A future chapter will address the commercial and industrial segments.