BOOK REVIEW: Business Development: A Practical Handbook for Lawyers (2nd edn)

摘要

Legal professionals know only too well that competition for clients and work has become almost cut-throat. The pace of change within the legal profession, including from technological advances, millennial workforce changes and pressures on fees, means that law firms must strive to be more productive and efficient. This fuels an even more competitive and aggressive business environment. The role of business development must evolve to reflect this changing business environment. Business Development: A Practical Handbook (the 'Handbook') is a welcome addition to the literature available to assist legal professionals to help them navigate the challenges and to 'raise their game' in generating new business and clients. As one of the authors notes in the Handbook: 'Competition is too fierce today to simply do what has always been done.' The Handbook offers some valuable lessons in updating and refining business development practices.