Clariant releases colour forecasting guide for plastics industry

摘要

Clariant has announced the release of ColorForward 2020, its 14th edition of the annual colour forecasting guide for the plastics industry. As they have every year since 2006, an international team of Clariant specialists came together for a week-long series of creative exercises in Singapore aimed at defining four global trend themes that can be expected to influence consumers in the near and mid-term future, and selecting colours or colour combinations that evoke an emotional response related to each trend. The result is a unique tool that can be used to help plastic product designers and marketing professionals make more informed colour choices.